If you're seeing this message, it means we're having trouble loading external resources on our website.

If you're behind a web filter, please make sure that the domains *.kastatic.org and *.kasandbox.org are unblocked.

Main content
Current time:0:00Total duration:8:43

Ethnocentrism and cultural relativism in group and out group

Video transcript

okay so you go over to a friend's house and you get served up a plate of crispy fried insects so how do you respond to this well how you do respond really depends on whether you normally eat crispy fried insects or not is a part of your culture to have this dish if it isn't let us think of the different ways in which you can react one of the one of the ways you can react is to say oh my gosh this is disgusting this is wrong I don't want anything to do with this and one of the things that we're doing here is that we're judging your friends culture from the position of your own culture what's the alternative way that we can actually judge a situation one other things we can say is yeah you know what I can see why he I could see why he likes this dish it might not be for me but I can see why he likes it and what are we doing here we are actually again assessing and judging our friends culture but from a different viewpoint with judging and understanding their culture from within their culture and these different perspectives and outlined that's why I drew this semicircle that you can see here because really how we view is fried insects how we view them is down to our own and the kind of cultural perspective that we take and these different cultural SPECT perspectives actually have their own terms so one term I want if we're going to judge another person's culture from our own culture and release to say things like you know this is disgusting this is right or this is wrong whether it's to do with food religion politics or any customs or rituals or anything else what we're doing is we're becoming very ethnocentric and what big ethnocentric means is that we are really judging our own culture to be superior to that of others on the opposite side as we start to look at cultural events whether it's the food or any other cultural event and/or cultural phenomenon from a perspective of the other person's culture we start to move into the concept of cultural relativism and what cultural relativism means is that there's no right absolute right or wrong but we have different cultures who are themselves valid cultural veldt ism relativism can summer falter if someone uses it to and conduct activities are believe violate the rights and dignity of our fellow human beings no matter what culture they are in or from so something important for us to also consider now based on our insect dish I want to talk to you a little bit about groups and what I want to do is um talk about groups by mentioning um how we was bubbling up I want to talk to you about groups and how groups are formed so that has taken this first group over here and this group will think that insect insects are pests and they're not to be eaten so let's draw a few different people that could be part of this group and the second group really thinks of insects is dinner and let's draw a few of them over here okay so so the reason why groups form is that people within groups share psychological some kind of psychological connection with their peers so that could be related to that love of insect dishes or it could be related to politics and could be related to spirituality any other cultural issues can relate to anything at all all right so let us let us label these groups so if we are in in if we're actually in this group ourselves this is as label this us and let's label the dinner group them let's use some more formal titles so so saying as we catch you refer to this at the end group the group that we are in and the group that we are kind of psychologically most connected with and then become something called the out group and what we know is that people in the in-group demonstrate a lot a lot stronger interactions than people who are in the out group standards and the interactions with people who are in a different than in their amount so these interactions are occur and the other thing is that not only are these interactions stronger by them and/or more common but they may potentially be more influential as well but said funny things can kind of happen in groups one of the things that can happen is we can have something happen called an in-group favoritism so what do I mean by that in England favoritism we tend to favor people who are in our group who share whatever this psychological attribute is that we are feel connected to so in this circumstance we are very friendly to wors the people in our group but what about what about other people outside what about the then the out-group what do we do towards that well have you find an out-group we are actually dead said neutral we don't extend them the favor we don't go out of our way to help we're not vastly or horrible or unkind we just don't give them the favors that we do to our in group now there's another phenomenon where we might be a little bit last year to that out and that's called out group derogation and an out group derogation will be find is that again we are super friendly and super nice to our in booth but when it comes to when it comes to the out group we are not so friendly aggression mean we may actually discriminate and and this tends to happen a group derivation can actually happen if we feel that the the out group is in some way threatening to undermine or stop our in group from achieving success and one last thing i want to mention is the idea of group polarization now this is a phenomenon where the decision making machine that is the group makes decisions that are more extreme then any of the individual members would be inclined to make so the group's opinions and actions and decision making mashup become more extreme than what their individual members wanted this can effectively turbocharged any of these other processes that are going on and and also turbocharged the oops viewpoints for example if a group thinks insects are pests are they going to set up a fumigation Society the local neighborhood I mean I'm saying that in jest but you know I hope the point is made