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Video transcript

hi I'm Madeline sheriff Ian you saw me briefly in the previous video I'll be leading you through the rest of this lesson on pitching feedback an editorial I'm a story artist here at Pixar and as usual for this lesson I'll be joined by a few other artists and editors hi I'm Bob Peterson I'm a writer at Pixar Axl Geddes I am a film editor a nowitzki I am an editor hi I'm domi and you may remember me from the first lesson on storytelling as you saw in the previous video you pitch your story to people to understand what's working and what's not and like so many other aspects of creating a great story getting good at pitching takes a lot of practice understanding is a master at pitching let's take a look at one of his first pitches of finding Nemo and he's woken up by a six-year-old son Nemo who's now at a withered fin it's from the accident with a barracuda and he swims really erratically and and strangely but today he's ping-ponging all over the place because the day is the first day of school and he's all psyched and this is the day and he's been waiting for and this is the day that father's been dreading because his untrust his lack of trust his fear of the ocean everything is just coming to the surface because Nemo has mr. ray who's the science eccentric stingray teacher who likes to bring all the kids out on a field trip for the reef on the first day of school and so fathers just nervously taking Nemo along again Nemo's just all excited asking all these questions off maybe we'll see sharks dad you know sharks no no and I don't plan on meeting any how about sea turtle sandy plankton said sea turtles go to be 350 years old as well I'm sure sandy plankton is exaggerating but if I ever meet one I'll ask them and then they finally make it to the school mr. Rick comes all the kids get on top and father has to nervously watch and float with the other parents as they go off and disappear into the reef and he can't hide his anxiety and the other parents although Bowman goes I don't worry most of them will make it back I remember my first time at the drop off oh boy did that scare me positive the drop off they're going to the drop off they can go to the drop of us through dangerous Nemo kids swim he panics it goes off into the reef notice how Andrew let the story unfold one element at a time you may have also noticed that he used his personal energy to create a dramatic and emotional atmosphere you might even want to rewind and watch the clip again paying attention to how he used his voice and body movements to help communicate the story by far the most common type of pitching we do at Pixar is done by story artists like me we repeatedly pitch storyboards to the director as well as to each other in an effort to make the story better and better here's Valerie Lapointe pitching boards that she drew for inside out she was playing the role of several different characters reading their lines of dialogue and using changes in her voice to make each character distinctive all these elements help your audience understand important story points including what the characters are feeling now when you're pitching don't feel like you have to describe every detail of your drawings that can mostly speak for themselves you'll want to use descriptive language to lead your listeners to use their imaginations to fill in the details that aren't shown in the boards for example you might want to say a shadowy figure slowly enters the room rather than a guy walks in descriptive language helps but you'll also want to pay attention to pacing that is how quickly or slowly you tell the story you might want to push through an action clip pretty quickly while during a moodier period you might want to slow down letting each moment breathe and holding on a single drawing for added emphasis story art is to each have their own style and approach to pitching let's get some additional tips from our artists the best advice I've ever gotten for pitching is to just be super super excited about whatever you're pitching to your audience don't be afraid that you're going to embarrass yourself just like be all in it and your energy will be infectious and it'll get people really really into it so when you're pitching you want to let it flow you want the the movie to feel like the movie and so that means not over explaining now I've been in pitches where people will start in and say okay so Lee's walking down the street and okay well this isn't exactly the street it'll be in and you know and that shadow won't be there and and of course he's wearing glasses and you won't be wearing glasses and and and I should have used a number-two pencil for that and and I didn't and it should have been a tombow so anyway he's walking down a street you know it's like get to it it's like one day so Lee's walking down the street and here comes Mike what are you doing Sulley what are you doing oh my quiet you know you keep it going you keep it flowing and if it if you get to a place where people are sitting up and laughing you know it means that you're you're not just reading you are performing it the second thing is just to practice practice like in front of a mirror practice you know like with your super super close colleagues and friends and the more you talk about it the more you say the pitch over and over again the easier it is and then the less you'll be stumbling with your words the more you'll just be focusing on like trying to communicate this idea to the person in front of you I certainly practice it out loud I'll sit at my desk and I'll step through the the images and perform them you know and sometimes it helps to look in a mirror but I'll do it five six seven times and when you do it a lot you start feeling the rhythms of it and that's very important that it's it's not just even that it can slow down speed up what you want is some texture in there and which texture comes comes change and with that change oftentimes you'll feel something you'll go from happy to sad or sad to sleepy you know but you want to feel the changes as you go and that comes from rehearsal there's like lots of techniques people can do like maybe just like do something to get the energy out of us yourself so you're not like building it all in so when when you pitch or not just like what like blurting out all the words that I've been building up inside of you um I just like going to the bathroom just like I don't know you can't like psych yourself up in front of the mirror I just take a couple breaths breathing is really important and then just know that the people that you're pitching in front of don't hate you like nothing terrible it's going to happen if you stumble and they're here to listen to your ideas and they're excited about what you have to say and your story and just know that the room and the is gonna be positive and just don't worry too much about it the worst that can happen is you'd have to like repeat yourself or you'd stumble but that's fine it's not going to make them hate you so I kind of like run through those things like in my head over and over again and then I just like take a couple of breaths and I try to clear my mind and then I just go in there's quite a bit to think about when you're giving a pitch so it takes practice use the next exercise to get started