If you're seeing this message, it means we're having trouble loading external resources on our website.

If you're behind a web filter, please make sure that the domains *.kastatic.org and *.kasandbox.org are unblocked.

Main content
Current time:0:00Total duration:2:58

Video transcript

Jason Christensen I'm the president CEO of rigid industries we manufacture for projection LED lighting anything from a combine to a tank to an ATV to a boat very diverse product line it started as a hobby and I was putting aftermarket product on some off-road vehicles I had a large pickup truck and one of my friends introduced me to a person that had some prototype LED light bars my neighbor saw it hey can you do one for me and I just retired from baseball so I had time on my hands I started in my garage didn't have any idea that it was going to become what it is today not being an expert by any means in in lighting electronics I don't even know how to solder anything to a board I just knew based on my my background what I like I was crazy to think what I like would actually work but it really did I had I had a vision on where this was going a new technology that that I thought we could grow we didn't need a lot of money out of the company to get it up and running part of a fast growing company you can't do everything yourself and you have to put smart people in the right places and bring in my partners on has really helped accelerate that process and from that moment on it absolutely exploded and man that we haven't looked back since there wasn't a lot of downside to what we were doing everything was very positive positive positive we really stayed pretty focused on what we needed to do in that niche market to make sure we continue to move forward it was hard at times because sometimes you find you know opportunities that may take you off your path you really got to be disciplined to make sure that you continue to stay with what you're good at you might start hearing from maybe AG people farmers asking for a specific light for a specific project we sit down as a team and we go over it's almost like a focus group where we talk about different products what's the potential for it we give it a rating if that if it's if the rating is high enough it will go to the design phase and we'll we'll do an SLA or a prototype and see what does it look like how does it feel what's up going to be how much light output are we going to get out of it are we getting 10,000 units out of this the first year are we getting 150,000 units out of this what is our margin on it is it what the customer wants is it what we wanted is it a rigid product those are all things we take into account as well when you have big companies knocking at your door asking you to design something you know a company like a Toyota or a John Deere comes knocking on your door it's hard to say no to companies like that but if we don't have the infrastructure set and we're not ready for that it was going to make us fail you