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Course: AP®︎/College Microeconomics > Unit 1
Lesson 6: Marginal analysis and consumer choice- Marginal utility and total utility
- Visualizing marginal utility MU and total utility TU functions
- Total Utility and Marginal Utility
- Utility maximization: equalizing marginal utility per dollar
- Marginal utility free response example
- Marginal benefit AP free response question
- Utility Maximization
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Marginal benefit AP free response question
In this video, walk through the solution to one of the questions on the free response section of the 2016 AP Microeconomics exam.
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- At7:06, if Martha's income falls to $10 with no change in prices, the optimal combination for her would become 3 units of Y and 1 unit of X, as this would exhaust her budget and give her the maximum total utility. But won't this combination contradict the condition MUx/Px = MUy/Py? As the MU/P of the 1st unit of X is 4 but that of the 3rd unit of Y is 3. So in this case, the optimal combination would be one where (MUx/Px)>(MUy/Py). Moreover, Martha cannot choose a combination with (MUx/Px)=(MUy/Py) by buying one unit less of Y, as this would decrease the total utility and not exhaust her budget, or by buying one extra unit of X as this falls beyond her budget. Please clarify.(9 votes)
- What is the total consumer surplus? you didn't say anything in video of unit 1.
I am very thankful for your efforts.(1 vote)- Total consumer surplus is the sum of the difference between a person's willingness to pay for a good and the price that consumers actually pay for it.(3 votes)
Video transcript
- [Instructor] We're told Martha
has a fixed budget of $20, and she spends it all on two
goods, good X and good Y. The price of X is $4 per unit, and the price of Y is $2 per unit. The table below shows the total benefit, measured in dollars, Martha receives from the consumption of each good. All right, we see that
here, this is total benefit, not marginal benefit. What is Martha's marginal benefit of the fifth unit of good X? So just to answer this
question, let's see, she has a total benefit of
$40 when she has four of X. And then when she goes to the fifth, her total benefit is an incremental $1. So she goes from $40 to $41. The marginal benefit of that
fifth one is that extra dollar. So we added a dollar of total benefit, so that's the marginal benefit. So it is $1. Calculate the total consumer surplus if Martha consumes five units of X. Show your work. Well, the consumer surplus
is going to be the benefit, benefit minus the cost, which
is going to be equal to, well, when she has five units of X, her total benefit is $41. So I'll write that here, $41. And then what's her
cost of five units of X? Well, X costs $4 per unit. So five times four is $20, so
her cost is going to be $20. So her consumer surplus is going to be equal to $21. Martha is currently
consuming four units of X and two units of Y. Use marginal analysis to explain why this combination is
not optimal for Martha. So pause this video, and
see if you can answer that. All right, well, let's just think about what the marginal benefit is from every incremental unit of X or Y, and then let's think about the
marginal benefit per dollar. So I'm gonna make an extra column here. Let's call this marginal benefit of X, and then let's call this
marginal benefit of Y. I'm doing it over this table
just for the sake of space. And so the marginal benefit of this first one is going to be 16. We went from zero to 16. The second one, we go from
16 to 28, so it's $12. And then to go from 28 to 36 is eight. To go from 36 to 40 is four
extra dollars of benefit. And to go from 40 to 41, we
already talked about that, that's $1 of marginal benefit. If we talk about Y, well, the first unit, you get $10 of benefit. The next one is the total
benefit increase eight, by $8, so that's the marginal
benefit of the next unit. The next one, to go from 18 to 24, six, to go from 24 to 28 is four more, and then 28 to 30 is two more. And then we could use this
information to think about marginal benefit of X per price of X, and we could also think
about marginal benefit of Y per price of Y. And so, let's see, and we're gonna start
with the first units. And so for this first unit, if you take the marginal benefit of X divided by the cost of a unit of X, $16 divided by $4 is going to get four. 12 divided by four is three. Eight divided four is two. Four divided by four is one. And one divided by four is 0.25. And then for Y, the cost
of Y is $2 per unit. So the marginal benefit per dollar of this first unit right over
here is $10 divided by $2, which is five. Eight divided by two is four. Six divided by two is three. Four divided two is two. And then two divided by two is one. And so let's just think about what would be an optimal
combination for Martha. When she's thinking about
spending her first few dollars, she'll get a higher
marginal benefit per dollar by going with Y, so she's
going to start here. And then after that, her
second unit of Y has the same marginal benefit per dollar
as her first unit of X. So she's indifferent. She would do these in some order. So maybe she could do this one and then move on to that one, or, though, it could
go in the other order. And so far, she's only spent, let's see, $2, $2 is $4 plus another $4, she's only spent $8, and
she has a budget of 20. And then after that, her next incremental unit of either X or Y, the marginal benefit
per dollar is the same. So just thinking about whether this could be an optimal combination, she's already bought two units of Y. Let's just give the
benefit of the doubt here. Let's say that she goes for the X, so she buys this one here. But once she has two units of both, and she hasn't spent all of her money, she spent $8 here plus another $4. She has $8 to spend. The next rational thing for her to do, her marginal benefit per dollar
for that third incremental Y is higher than the third incremental X. So it would be optimal
for her to buy a third Y. But here, we see that she
only has two units of Y, so that's why we know it's
not an optimal combination. So we could say once she has two of each, the marginal benefit of Y per price of Y is greater than the marginal benefit of X per price of X for the third unit, so she will buy more than two Ys, let me write, let me scroll
down a little bit, buy more than two Ys. All right, the next they say is what is Martha's optimal
combination of goods of X and Y? Well, we've already started
that conversation up here. She would buy this Y, and
so far she spent $8 plus $6, so she has another $6 to spend. And then now her next incremental
unit, she's indifferent, so maybe she buys another Y. $8 plus $8, this is
$16, so she has $4 left. And so then she would buy this, and she has spent all of her
money, $12 here, $8 here. So she would buy three Xs and four Ys. So I would say three Xs and four Ys. All right part e, indicate
whether each of the following will cause the optimal quantity of good Y to increase, decrease, or stay the same. So look at these and pause this video, and see if you can answer those. So the price of good Y doubles. Well, if the price of good Y doubles, then the marginal benefit
per price of Y will go down. So she will buy less of
Y, so it would decrease. She would get less bang for her buck on Y, so she would buy less of Y. Martha's income falls to
$10 with no price changes. Well, if we go through
the exercise we just did, her budget would run out much faster, and so she would definitely decrease the number of Ys she would buy. So the Ys would decrease. Martha's income doubles, and
the price of both goods double. Well, in that case, things
would stay the same, stay the same. Because once again, she could buy that exact same combination. It would just cost twice as much, but then her budget is now twice as much. So things would stay the same. She would buy the same
quantities of both Xs and Ys, and they're just asking about Ys. And we're done.