If you're seeing this message, it means we're having trouble loading external resources on our website.

If you're behind a web filter, please make sure that the domains *.kastatic.org and *.kasandbox.org are unblocked.

Main content

Components of attitudes

Created by Shreena Desai.

Want to join the conversation?

  • duskpin ultimate style avatar for user Ian
    For the first example, why isn't "I get to do meditation" a behavioural component? Isn't meditating a behaviour that would affect your attitude towards yoga?
    (12 votes)
    Default Khan Academy avatar avatar for user
    • piceratops seed style avatar for user Joey Lagarbo
      The phrase "I get to do meditation" is the result of this persons affective attitude. The phrase itself is not a learned tendency, whereas "I will go to class each week" is a learned tendency due to the association with a relaxing feeling. In other words, getting to do meditation RESULTS in the affective attitude and going to class each week is the RESULT of a cognitive attitude.
      (8 votes)
  • marcimus pink style avatar for user KarinaSalazaris5
    i dont understand attitudes?HOW DO YOU DO IT?
    (0 votes)
    Default Khan Academy avatar avatar for user
    • leaf blue style avatar for user Kevin D. Fettel
      Remember your ABCs. If you're studying for the MCAT, these ABC's (affective, behavioral, and cognition) will be repeating themes.

      Affective = Emotional
      You are affectionate toward your dog or showing emotion towards

      When a child ACTS out, it's said to be a tantrum fit.

      Think of the brain. Higher order thoughts.

      It might be easier to review examples and pick out keywords.

      Good luck.
      (8 votes)
  • mr pants purple style avatar for user Jake
    Is this lady really chewing gum?
    (4 votes)
    Default Khan Academy avatar avatar for user
  • piceratops seedling style avatar for user Charlena Felton
    I mean that there are quizzes at the end of the videos in math. I am asking if there are quizzes at the end of each section, so that I may be able to know if I've learned anything from the video I've just watched strictly for my own insite.
    (2 votes)
    Default Khan Academy avatar avatar for user
  • blobby green style avatar for user rainbowandsparky
    Are there quizzes / questions for Biology on Khan Academy - similar to the Maths quizzes?
    (2 votes)
    Default Khan Academy avatar avatar for user
  • mr pants teal style avatar for user RVC.LOBO3
    what is the use of this knowledge?
    plz let me know..
    thank u.
    (0 votes)
    Default Khan Academy avatar avatar for user
    • blobby green style avatar for user sknawt
      I am not sure if you are asking about MCAT in particular, but if you are, it's basically a test that is taken by premed students looking to apply to medical schools. The new MCAT 2015 will remove the essay portion in in lieu of one testing knowledge of psychology, hence the last three videos in this course.

      With that said, the material in this course represents a very small fraction of the knowledge needed to score well on the MCAT and is probably meant to be used as a supplement to an actual prep resource.

      Hope that helped!
      (8 votes)
  • blobby green style avatar for user jboguslaws
    In the transcript (and caption), you use "effective" to describe feeling and emotion. It should be "affective".
    (0 votes)
    Default Khan Academy avatar avatar for user

Video transcript

Voiceover: So what do you think of when you hear the word attitude? Do you think of the typical moody teenager who needs a reality check, or maybe someone who has a strong viewpoint about a certain topic? Well, an attitude is actually both of these and a combination of a lot more. An attitude is a learned tendency. It's a learned tendency to evaluate things in a certain way. So to evaluate people, issues, events, objects and we can break down attitude into three components. So in the first component, we have the affective component. And this is also known as the emotional component. So we may feel or have emotions about a certain object or subject or topic. And this is what's gonna shape our attitude. So for example, I can show an emotional attitude by saying, I am scared of spiders. So the word scared indicates an emotion, and that's gonna shape our attitude toward, of spiders. The second component is called the behavioral component. And the behavioral component is how we act or behave towards an object or a subject. So in this component, we may say something like, I will avoid spiders and scream if I see one. So the words avoid and scream indicate an action or a behavior, and that's going to influence our attitude. And the last component is called the cognitive component. And in the cognitive component, we form thoughts; we form beliefs, or we have some sort of knowledge about a subject or an object or a topic. That's going to influence and shape our attitude. So an example here is saying, I believe spiders are dangerous. We have a belief that they are dangerous, and that's gonna form our attitude. So we call these three components the ABC model of attitude. So let's take a look at two sentences I've written that utilize these three components of attitude. So right here in the first sentence I write, I love yoga because I get to do meditation, and I believe it helps me relax, so I will go to class each week. So in looking at this sentence, what do you think is the effective or emotional component? Right here, I love yoga. Love is a feeling, an emotion. What about the behavioral component? Exactly. If you said, I will go to class each week, then you are right. Going to class is a behavior; it’s an action. And that’s going to inform your attitude towards yoga. What about the last one, the cognitive component? I believe, that should indicate belief or cognition. I believe it will help me relax. That's a thought that maybe you also have some prior knowledge that's gonna help you shape the attitude. All right, on to the next one. What about the second sentence? I am frightful of roller coasters and believe they are stupid, so I will be on the carousel at the park. What's the effective component here? Once again, I'm frightful of rollercoasters. First part of the sentence, fright is an emotion. It's a fear. What about the behavioral component? Be, be, the word be should help you see, that it's a behavior, it's an action. I will be on the carousel at the park. Because you're afraid of rollercoasters, you're not gonna be on the rollercoaster; you're gonna be somewhere else; it's gonna shape your attitude. And the last part. What about the cognitive part? Believe is the magic word. I believe they're stupid. I believe rollercoasters are stupid. Maybe you have some knowledge; it's a belief that is a cognitive component of attitude.