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Components of attitudes

Video transcript

so what do you think of when you hear the word attitude do you think of the typical moody teenager who needs a reality check or maybe someone who has a strong viewpoint about a certain topic well an attitude is actually both of these and a culmination of a lot more so an attitude is a learned tendency it's a learned tendency to evaluate things in a certain way so to evaluate people issues events objects and we can break down attitude into three components so in the first component we have the affective component and this is also known as the emotional component so we may feel or have emotions about a certain object or subject or topic and this is what's going to shape our attitude so for example I can show an emotional attitude by saying I am scared of spiders so the word scared indicates an emotion and that's going to shape our attitude towards by of of spiders the second component is called the behavioral component and the behavioral component is how we act or behave towards an object or a subject so in this component we may say something like I will avoid spiders and scream if I see one so the words avoid and scream indicate an action or a behavior and that's going to influence our attitude and the last component is called the cognitive component and in the cognitive component we form thoughts we form beliefs or we have some sort of knowledge about a subject or an object or topic that's going to influence and shape our attitude so an example here is saying I believe spiders are dangerous we have a belief that they are dangerous and that's going to form our attitude so we call these three components the a b c model of attitude so let's take a look at two sentences I've written that utilize these three components of attitude so right here in the first sentence I write I love yoga because I get to do meditation and I believe it helps me relax so I will go to class each week so I'm looking at the sentence what do you think is the affective or emotional component right here I love yoga love is a feeling and emotion what about the behavioral component exactly if you said I will go to class each week then you are right going to class is a behavior it's an action and that's going to form your attitude towards yoga what about the last one the cognitive component I believe that should indicate belief or cognition I believe it will help me relax that's a thought that maybe you also have some prior knowledge that's going to help you shape that attitude all right on to the next one what about the second sentence I am frightful of rollercoasters and believe they are stupid so I will be on the carousel at the park what's the affective component here once again I am frightful of rollercoasters first part of the sentence fright is an emotion it's a fear what about the behavioral component be be the word be should help you see that it's a behavior it's an action I will be on the carousel at the park because you're afraid of roller coasters you're not going to be on the roller coaster you're going to be somewhere else it's going to shape your attitude and the last part what about the cognitive part believe is the magic word I believe they are stupid I believe rollercoasters are stupid maybe you have some knowledge it's a belief that is the cognitive component of attitude