The baby boom
- Following World War II, the United States experienced a greatly elevated birth rate, adding on average 4.24 million new babies to the population every year between 1946 and 1964.
- This generation of "baby boomers" was the result of a strong postwar economy, in which Americans felt confident they would be able to support a larger number of children. Boomers also influenced the economy as a core marketing demographic for products tied to their age group, from toys to records.
- Constituting as much as 40% of the American population, baby boomers have exerted a strong pull on American culture at large, particularly during the social movements of the 1960s.
- Today, most boomers are at or near retirement, prompting concerns for how American society will cope with an aging population.