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AP®︎/College US Government and Politics
Course: AP®︎/College US Government and Politics > Unit 4
Lesson 8: Ideology and policymakingIdeology and policymaking
The video highlights how policy mood shifts over time, reflecting public priorities and concerns. It explains the difference between position issues, which divide voters, and valence issues, where most agree on the goal but differ on the approach. Understanding policy mood helps politicians craft agendas to attract voters and serve constituents.
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Video transcript
- [Instructor] Let's take
a look at this chart, based on survey data from
the Pew Research Center. Researchers asked U.S.
adults in early 2020 which issues they think
should be top priorities for the President and Congress. The top two issues were the
economy and the environment. Now, as we compare that to other years, you can see that these two policy issues haven't always been top of mind, although the economy has
ranked 1st since 2002. Until recently, jobs were second. The environment was last
place for several years, and climate change didn't
even make the list until 2015. So what's going on here? Questions like these
help political scientists measure the policy mood of the public, people's preferences
toward policy choices. As you can see, policy
mood changes over time, in response to problems
and issues that arise. For example, in 2009, as a
response to the economic crash, surveyed adults responded that jobs should be a top priority, but in 2020, after a period of economic
recovery and low unemployment, jobs had fallen as a main
concern and new issues had taken its place. Climate change has become a major concern for many people, which wasn't even a term that people knew a few decades ago. Conversely, a poll like
this taken in 1980, might have shown containing
Communism as a main concern, but since the fall of the Soviet Union, that has dropped off the list. These measures of policy
mood help politicians and political parties
craft their policy agendas, in order to attract voters
and serve their constituents. But if so many people
think that the economy should be a major
priority, why don't voters all just agree on a course of action? Here's where ideological
differences come into play. Political scientists
sometimes divide policy issues into position issues and valence issues. Position issues are
issues that divide voters, like abortion or gun control,
where there isn't much room for overlapping opinions. Valence issues are issues that
most voters will agree with, like our communities
should be free of crime or we should care for the elderly. These are high level values
that cut across partisan lines, but the parties might differ on how to achieve those outcomes. For example, although both
Democrats and Republicans might want to reduce drug
use, Republicans might argue that tougher drug laws are most
likely to achieve that goal, while Democrats might
argue that prevention and education programs
would be more effective. So policy mood tells us
what the public thinks is most important at any given time, but differing ideological
beliefs about how best to achieve those priorities
lead to different approaches on the left and the right.