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Video transcript
Jason: Jason Christiansen. I'm the president, CEO of Rigid Industries. We manufacture, for projection, LED lighting, anything from a combine to a tank to an ATV to a boat, very diverse product line. It started as a hobby. I was putting after market product on some off-road vehicles. I had a large pickup truck. One of my friends introduced me to a person that had some prototype LED light bars. My neighbor saw it, "Hey, can you do one for me?" I had just retired from baseball. I had time on my hands. I started in my garage, didn't have any idea that it was going to become what it is today. Not being an expert by any means in lighting, electronics. I don't even know how to solder anything to a board. I just knew, based on my background, what I like. It's crazy to think what I like would actually work. It really did. I had a vision on where this was going, a new technology that I felt we grow. We didn't need a lot of money out of the company to get it up and running. Part of a fast-growing company, you can't do everything yourself. You have to put smart people in the right places. Bringing my partners on has really helped accelerate that process. From that moment on, it absolutely exploded. We haven't looked back since. There wasn't a lot of downside to what we were doing. Everything was very positive, positive, positive. We really stayed pretty focused on what we needed to do in that niche market to make sure we continued to move forward. It was hard at times. Sometimes you find opportunities that may take you off your path. You really got to be disciplined to make sure that you continue to stay with what you're good at. You might start hearing from maybe Ag people, farmers askng for a specific light for a specific project. We sit down as a team. We go over it. It's almost like a focus group where we talk about different products. What's the potential for it? We give it a rating. If the rating is high enough, it will go to the design phase. We'll do an SLA or a prototype and see. What does it look like? How does it feel? What's the weight going to be? How much light output are we going to get out of it? Are we getting 10,000 units out of this in the first year? Are we getting 150,000 units out of this? What is our margin on it? Is it what the customer wants? Is it what we wanted? Is it a Rigid product? Those are all things we take into account as well. When you have big companies knocking at your door asking you to design something, a company like a Toyota or a John Deere comes knocking on your door, it's hard to say "No" to companies like that. If we don't have the infrastructure set and we're not ready for that, it was going to make us fail.