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Current time:0:00Total duration:3:46

Video transcript

Kaplan I'm the CEO of inventables online hard for designers at building things originally servicing R&D and design people at big companies companies like Black & Decker and Nike and then a couple years ago the cost of making stuff the cost of machinery all started dropping and then websites came out like Etsy and Kickstarter and we launched this hardware store to make that research that we were doing for big companies available to everyone the world started paying attention in a big way to digital manufacturing and desktop fabrication because the cost of entry just like what happened with desktop publishing in the 80s all of a sudden dropped down to a couple hundred bucks to play it's really exciting because now anyone can be a manufacturer these low-cost digital machines you plug them into your computer with the USB and now you don't need a fortune 500 company to make products you just need some ideas and some time and a couple hundred bucks you now have a manufacturing facility on your desktop we're seeing successful businesses start up and grow from nothing with digital manufacturing as their engine so for example one of our customers makes furniture one of our customers makes wedding cake toppers one of our customers makes jewelry so they have a machine they order the supplies they make a small batch of products and then they sell them either on their website or Etsy or the local retailer like a small business retailer right now there's about 18,000 products that you can order on the site the engine of that is these digital manufacturing machines the concept of a market is very abstract what does that even mean and so it's something that I've learned over time through experience when you start it it's very delicate and fragile and as you build it it gets a little stronger and it gets a little more solidified if you're interested in taking it from something that's maybe more of a hobby or may an interest or a research project into something where people are going to buy it from you then a whole different set of constraints in considerations come into play and you start to understand okay so what about this technology is interesting to people will help people and the extent to which you can find one more than ten or a hundred people who see why this is great gives you a chance to change it or challenges or iterate it from something that's more science or technology into product a lot of things don't get past that first person or tenth customer or a hundred customer because people just aren't able to coalesce it or condense it down into something that's compelling enough go try it test it if it works keep going if it doesn't work fix it and try something new we're in the early innings obviously manufacturing has been around for hundreds of years but digital manufacturing is definitely in the early stages most designers still are just kind of figuring out okay so what are these tools and the tools are improving I think this is what it felt like in the very beginning of the Industrial Revolution I think this is that next revolution the digital manufacturing revolution I'm just totally obsessed with what's going on and I think that it really has the potential to change the way our economy works my goal is to build a large business and fundamentally change the world change the way people approach science and technology and change the way people approach product development so I hope that we look back we'll see that Inventables helped ignite the digital fabrication revolution I believe that that will build a new generation of entrepreneurs who can be their own boss and get to love making stuff every day