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Current time:0:00Total duration:2:56

Video transcript

my name is Kirby rush I'm CEO and founder of eyeverify so what we can do is take a picture of your eye and then turn that into a key that protect your digital life and we do that with the eye print so the eye print is a map of the blood vessels and the whites of the eye you know I think it's really an interesting mesh of university scientist meets entrepreneur it's my background has all been mobile and wireless so I've worked with sensors and imaging like RFID tracking and cameras to look and sense the world around us this is my third startup second as a CEO and Founder a fellow entrepreneur says oh you should go check out this professor down at university of missouri-kansas city he's using this big 12 megapixel DSLR camera taking these pictures and they're trying to position it for airports and border crossing and like technology's fascinating but can you do that in a smartphone he knew he had a technology that was really cool that could be disruptive he really had never started a company brilliant absolutely brilliant but in the context of a company who didn't even know where to begin in university was trying to help him so they were trying to commercialize it but didn't understand the dynamic nature of mobile and so I was really seeing a core technology being applied in a different way on a much much larger scale he obviously had the the technical and the the deep biometric domain knowledge I had more of the mobile and the marketing perspective right time right place and we've been able to make a run at it I printed independent of gender age ethnicity or even language so I love the global very very large scale impact of it no one loves passwords they're broken they're inefficient they don't do the job they supposed to do in the first place so I saw this you know this pain point that this seemed to be really elegant solution on so I liked the problem it was solving I like the technical depth will probably have 15 to 20 patents when it's all said and done looking at a global company a global technology it'll take two three four years at times to really get something fully to market if you don't have any IP or patent protection it's just a race to market so when you were dealing with a technology like like a biometric or like an eye print is so deep in the science a big company could come in and literally apply 10 times the resources I could and get to market much quicker so because they have those resources so for really technology companies that are solving hard problems if you don't have IP protection that really limits what's called the runway right so you're kind of taking a plane off and you got to rent a certain amount of runway with a bigger the plane a longer your runaway needs to be so IP protection for companies that are solving hard a really science technology problem you simply have to have it sir it really was a challenging an interesting way for me to apply my skills and see if we could take of all these crazy super deep technical terms that that the guys work with and then applying it in simple terms to markets yes it's hard but it's what entrepreneurs do right they find you know relatively hard problems and try to go solve and make a simple solution into the market