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Video transcript

my name is Marc Ecko I am by nature an artist I came up at a time when I was a very unique window in popular culture hip-hop was emerging there was an entrepreneurial virus that is hip-hop that that rock and roll didn't quite have in the same way there was a little bit more self-loathing amongst the rock set in terms of the commercialization of their work we're in hip-hop it's been embraced to go create industry around your ideas it's become a part of the ecosystem because it's coming from nothing right and there's kind of this implied element of social justice as well in the business born out of like what is hip-hop industry culture so that's kind of baked into the DNA of what we do I love the this fact that folks are making something from nothing in my peer set we're finding value basically in the ether amongst themselves for rappers we get together if I'm in a circle and all of a sudden was like oh let's make a mixtape right from nothing I wanted to fit into that ecosystem I couldn't rap I couldn't breakdance right but I did connect to art so I kind of started to parrot the art of graffiti and started painting t-shirts I love the Emotiv the feedback both the financial feedback that someone would pay me as a 15 year old kid to make them this t-shirt and then they'd wear it with such pride and kind of beat their chests and there was that kind of emotional transaction that was really powerful and created the feedback loop to want me to go and dig deeper and pull on that thread you keep unfolding what eventually became this path of entrepreneurship it wasn't like I on boarded because someone said be an entrepreneur right I on board it because I wanted to realize my dream and I was an emotional artistic kid and graffiti it was kind of the extreme sport of art that was a moment of luck for me so many people are like oh graffiti is a gateway to crime right for me it was a gateway to entrepreneurship go figure really kind of been a curator of like pop culture for let's say male 16 to 40 and that's been my lane having come up in the 80s around hip-hop and and skateboarding culture and kind of the emergence of technology I just kind of trafficked in my hobbies the things that I consumed as a kid or now the business young people know instinctively what it is they need to do just need to go out there and get it done shifting from what is effectively a consumer mindset to believing in themselves to be a producer going from I am consumer of X to I am maker of Y right that's an aspiration that is you know amongst all of us but some of us we just don't know how to do it we kind of doubt ourselves why is it that you go to a classroom a kindergarteners you asked who in this room is an artist everybody raised their hand you ask that same cohort 20 years later no one raises her hand maybe one guy and they look at him like he's a freak something's wrong there you have to connect to your artist your instigator you know it's right brain it's left brain it's chocolate peanut butter you have to find that