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Current time:0:00Total duration:3:11

Video transcript

Danny O'Neil with the history I was born and raised in small town in Iowa and during my senior year in high school I signed up to be in exchange student and so shortly after Christmas I got a letter that said okay you're going to Costa Rica to live for a year went to high school and played basketball with my friends down there and later in a year I went coffee picking and I didn't drink coffee at the time but we were up in the mountains and it was just it was idea like it felt totally natural and I've always really had a kind of a kinship with farmers farmers are the same all over the world you know I just love farmers so I really love the coffee farmers I was trying to think about what to do and confit was the only idea that I had and it was in the basement of the Kauffman Foundation actually that I was first called an entrepreneur and IRA still vividly remembered as they can oh that sounds good what's that the attributes were all the ones that I had always gotten in trouble for thinking outside the box being independent persevering not quitting all these things so I started this notion of give folks what they want where they want when they want and do it better than anybody else we can pick up the phone and talk to a green coffee broker and get coffee sent to us and then you roast it it's deceptively simple I wrote out my mission statement which is still the same best coffee best roasted fast as possible I was scared to death at $17,000 and started my basement right but it was that fear of failure I think that motivated me that's that's what worked for me I was so afraid to fail that I just kept going I think there's a lot of innate entrepreneurialism that the system takes out of the out of the kids there's this insatiable curiosity and I think most of us have it it it might get buried if we're introverted but there is still this is a lot of intense intrinsic curiosity spunk spontaneity and passion my dad used to say if you're going to you find what you're looking for every one of these things that I do somehow or another comes back and you might you know some people might call it karma some people call it all kinds of different things but I just know that I had that old Dale Carnegie view help enough other people get what they want you're going to get what you want when I have an idea I tell as many people as I can I want as much feedback as I can it's messy so from point A to point B I have all this mess in the middle but all that informs that idea and most likely it's going to kill it before I spend a lot of time and effort I want you know good energy be around smart people and all that comes back and you know it fills my cup in lots of different ways