Living the company’s values

- I'm Calvin Carter, the name of my company is Bottle Rocket Apps. Like a lot of companies we have values and then when we have tough decisions to make we look at our values. I wanted to print these values out and put them on the wall a few years back and I'm so happy that our director of strategy and user experience Michael said don't put your values on the wall. It's not the wall's job, it's our job. Unless we live those values and make decisions every single day and use those values in our language, we will never get people to understand what we're trying to achieve. Our job is never done, it's always focusing back on that's great, but what can we do to make it better. And I think it keeps us humble and it keeps us continually aligned to our vision and our purpose and the importance of our craft and taking it personally. I want to be the symbol and the walk the talk if you would of what quality means and what that means down to a pixel level in our work and I think that's important as you're growing an organization. I always want to be that farmer with dirt under his fingernails, I always want to have that connection to our craft 'cause that's how we built this and that's really important to me and I've had to become honest with myself about what am I holding on to and holding back and what am I not focusing on. As an entrepreneur you need to invite the tapping of the shoulder, you need to invite that you need to say guys when I need to be pushed, you need to push me. When I need to be pushed aside, push me aside, that's a relationship that you have to foster with the people that you work with.