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Danny O'Neill - President of The Roasterie

4 videos
Danny O’Neill, President of The Roasterie, describes the journey that led him to starting his own company as well as some of the key attributes of an entrepreneur.

Danny O'Neill - President of The Roasterie

VIDEO 3:11 minutes
Danny O’Neill, President of The Roasterie, describes the journey that led him to starting his own company as well as some of the key attributes of an entrepreneur. 

Danny O'Neill - Getting started

VIDEO 3:40 minutes
Danny O’Neill, President of The Roasterie, describes the early days of his business, including how he fit a coffee roaster in his basement. Danny also tells the story of his first sale and how he figured out his early financials. 

Danny O'Neill - Finding the perfect customer

VIDEO 3:14 minutes
Danny O’Neill, President of The Roasterie, discusses the importance of finding your perfect customer. 

Danny O'Neill - Differentiation in your market

VIDEO 2:45 minutes
Danny O’Neill, President of The Roasterie, talks about differentiation in your market. Danny goes on to describe how changing your strategy can have its trade-offs, including influencing your company’s value and mission.